Tuesday 27 April 2010

Audience Demogrpahics

In order to produce a successful media product, it is essential to understand the audience demographic of the media outlet to determine success as oppose to failure. To determine the audience Demographics it is necessary to assess several socio-economic factors such as level of income, the area in which they live in, age, gender, occupation and many more. They are very important as they allow the industries producing the media to ensure there product will obtain the attention and appeal of there chosen target market. It is an essential as by gaining a better insight into the target audiences wants and likes will ensure they target there product at the right audience in order to ensure its a success.

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