How did you attract/address your target audience?

When constructing my media product i wanted to ensure my magazine effectively attracted an indie/rock music fan audience of a age at around 20-25. To do this i ensured my model was picked carefully as i was doing a story of 'good girl gone bad' i needed the model to have an essence of innocence which i feel is portrayed through her long curly blonde hair. However i needed her to appear as if she has transformed into a rock singer and that would attract my target audience. Therefore

i used a 22 year old model so as the target audience age group understand the magazines is

directed at them and to portray the rock element within the model i used very dark eye

make up to add a essence of darkness and edginess. I also dressed the model in a

rock outfit through a leather studded mini skirt, chained heels and a feather cape allowing a rock audience to be attracted to the style of the model. Further more i photoshopped some tattoos onto the models arm a

nd ankle as i felt the model needed to look more like a bad girl for this image and story.

I ensured that my magazine consisted of typical rock colours so from a quick glance buyers could identify my product as the indie/rock music genre. The colours used were black, white, red and grey a nice mixture which presents darkness through the black, and exciting contrast with the white, passion and violence within the red and the grey tones everything down making my magazine appealing to a maturer audience as oppose to teenagers. I didn't use any colour too bright such as yellow as this may appear tacky to an audience of young adults and they would most probably like to see something more grown up, this is evident from results of my questionnaire whereby the two most popular colour schemes were black, white and red, and black, white and grey. The font i used was called canard and i felt it was very effective in again compelling my product to look like an indie/rock music genre magazine and therefore attracting the right audience. The chiseled affect creates a sense of rebellion and therefore is effective in attracting an indie/rock audience as they will relate to acting in a rebellious manner. I also ensured that there was not too much text as a typical rock/indie music fan would be bored with text and want to see more images and if there was text a small amount. I used everyday language so the text wasn't intimidating and very easy to read so it would be enjoyable. Through the use of exaggerated language such as 'number one selling music magazine' i would attract my target audience as they would assume this magazine is good as it is successful. ALso by using a heading for the word 'plus' so it stands out forces the reader to think that the magazine contains a lot as it seems like there is more and more things being advertised which is in it, this would attract them as the would think buying the magazine is worth their while. To continue i used a quote on the front page on the advertisement of Blink 182's comeback: Blink 182 'We're Back'. Consequently the fact that i have quoted what they have said in my magazine allows the reader to feel welcome and in touch with the magazine on a personal level as it would feel that they are being spoken to. Finally i ensured i positioned a pug on my page, this consisted of an advertisement about the countdown of top 100 rock anthems which would undoubtably attract my target audience as they would want to see what the top rock anthems are as some of them are most probably their favourite songs.